Which repair job should you promote first?

Choose a service you can assess, quote and deliver reliably. Start with your workshop capacity and available parts. Avoid promoting every possible repair in the same message.

Write the offer around a customer problem: a laptop that will not start, a damaged screen or a computer that needs an assessment. Treat the reported symptom as a starting point. Do not promise a particular repair before inspecting the device.

Give customers a reason to contact you

Hypothetical example: a freelance designer needs a laptop assessed before a client deadline. Draft your offer around the assessment process, how you will provide an estimate and when you will confirm availability. Do not promise recovery of files or a completion time you have not checked.

• List the devices and problems you accept.
• Explain whether customers visit the shop or arrange collection.
• State any assessment charge before booking.
• Explain when the customer approves the repair price.
• Name the person responsible for responding to enquiries.

For business support, write a separate offer. Define support here as help with an organisation's everyday computer problems. Specify contact hours, included work and tasks requiring another quote.

Use the value proposition guide to tighten your wording. A value proposition is a short explanation of what you offer and whom it helps. Ask someone outside the repair trade to read yours and describe the next step.

What should your Google Business Profile show?

Check your address, opening hours and business category first. Google says complete and accurate information helps local visibility and helps customers understand where and when to visit. Its Business Profile guidance explains these priorities.

Think of a Google Business Profile as your business information card in Google's local results. Review it alongside your website and the information staff give callers. Resolve differences before adding more promotional copy.

Prepare a practical profile checklist

• Confirm the business name you actually use.
• Check the address customers should visit.
• Compare listed hours with real reception hours.
• Choose a category that describes your main business.
• Prepare clear photographs of the entrance and workspace.
• Assign one person to check information when arrangements change.

Google recommends verification and photos as part of improving a profile. Verification establishes that you are authorised to represent the business. Follow the relevant steps in its profile improvement guidance.

Before photographing a workbench, remove paperwork containing customer details. Close private documents on visible screens. Use a demonstration device when showing your intake process.

Keep this week's task concrete: check the profile, record missing information and assign the corrections. You do not need a fresh photo campaign before fixing an incorrect closing time.

How does Google rank local repair businesses?

Google describes three main factors: relevance, distance and prominence. It also says businesses cannot pay for a better local ranking. These are documented in its local ranking explanation.

Local SEO means preparing your business information and website for nearby searches. For this plan, focus on accurate service descriptions and a useful contact page. Do not treat the phrase as a promise of a particular position.

The definitions come from Google; the actions are practical suggestions. Google includes website links and reviews among prominence signals. See the same ranking guide before assessing any agency's promises.

Give an agency specific work to quote: correcting business details, improving service explanations and checking contact information. Ask what will be delivered and how you can inspect it. Avoid making a guaranteed map position your acceptance condition.

For website wording, list the questions customers ask at the counter. The guide to specific search phrases offers a useful next step. Choose phrases describing actual services, rather than inserting every neighbourhood into one paragraph.

How should you handle advertising, prices and incoming enquiries?

Write the reply before the advertisement. Decide what staff need to ask and what they should offer next. Then make the advertisement lead into that same conversation.

Prepare an enquiry response

Example wording to adapt: “Thanks for contacting us. Please send your laptop model and a short description of the problem. We will explain the assessment charge and available drop-off times. We will ask for your approval before starting quoted repair work.”

Keep only promises that match your process. Ask for enough information to arrange an assessment, without requesting passwords in a public conversation. Where access is necessary, agree the handling process privately.

Explain the quote without inventing a price

Separate assessment, labour and replacement parts in your explanation. If you advertise a starting price, define the work it covers. Tell customers what they owe if they decline the repair.

Hypothetical example: someone asks for a screen replacement price without a model number. Ask for the model first, explain what you need to confirm and offer a follow-up point. Avoid sending an attractive number that excludes an essential part of the work.

For laptop repair advertising, try a message about the problem, the assessment and the next action. For social content, show how customers prepare a device for handover or what happens after a quote is approved. Use demonstration materials and avoid exposing customer files.

Keep paid advertising as a separate decision. The sources used here do not establish eligibility for computer repair advertising through Google Ads or Local Services Ads. Before paying for setup, verify current rules for your service and country; do not assume a repair category is supported.

If appointments are part of your process, the appointment booking guide can help you plan the handoff. Reserve only the capacity you can handle, and distinguish an assessment appointment from a guaranteed repair completion.

How do you ask repair customers for honest reviews?

Make a neutral review invitation part of your handover checklist. Google permits requests through a review link or QR code, but prohibits incentives such as discounts in exchange for reviews. Follow its review request guidance.

Use a short request

Message template: “Thank you for using our repair service. If you would like to share your experience, we can send our Google review link. Please describe the service in your own words, including anything we could improve.”

Apply the invitation consistently. Do not ask staff to decide who looks likely to leave five stars. Avoid writing the review for customers or asking them to repeat location and service keywords.

A QR code is a square pattern a phone can scan to open a link. Test the destination before printing it. For placement ideas, use the small business QR code guide.

Respond to complaints with a next step

Google recommends clear replies, protecting private information and taking complicated discussions to phone or email. Read its guidance on responding to reviews before setting your shop's response rules.

Hypothetical response: “We understand your concern about the collection delay. Please contact the shop directly so we can check the repair record and discuss the next step.” Confirm the facts before adding explanations or admitting a specific mistake.

Separately, invite customers to recommend your service when appropriate. Keep that conversation distinct from Google review requests. The referral marketing guide can help you organise introductions without turning every handover into a sales pitch.

What should you measure during the first week?

Track enquiries through to completed work. Use a shared spreadsheet in Google Sheets or Excel if that suits the team. Choose clear status labels before anyone starts entering records.

1. Choose: one service and a clear assessment offer.
2. Check: profile details, contact information and reception hours.
3. Prepare: enquiry replies and price explanations.
4. Publish: a useful service explanation with a contact action.
5. Request: honest feedback after handover.
6. Review: where enquiries stopped and what needs changing.

Record the enquiry date, reported source, requested service, next action and final outcome. Ask how the customer found you when the source is unclear. Mark unknown answers as unknown instead of assigning them to your preferred channel.

If you spend on promotion, divide that spend by attributable enquiries to calculate cost per enquiry. Also count completed jobs from those enquiries. Keep repair revenue separate from what remains after parts and other costs.

When conversations stall, inspect the replies. Did someone offer an appointment, explain assessment charges and follow up as agreed? Change one weak step before redesigning the whole campaign.